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The domain amsport-fashion.de has the following on the site, "AMSPORT FASHION MADE BY REAL ATHLETES." I analyzed that the webpage also said " AMSPORT FASHION Ruder- und Sportbekleidung von Athleten für Athleten." They also stated " AMSPORT, AMSPORT FASHION, Deutschlandachter, Rudern, Sportbekleidung, Ruderbekleidung. Home,page,page-id-5,page-template,page-template-full screen,page-template-full screen-php,qode-core-1. 0,ajax fade,page not loaded, brick-ver-1. 2, vertical menu with scroll,smooth scroll,wpb-js-composer js-comp-ver-4. Was macht die Begeisterung der Sportart Rudern aus." The meta header had AMSPORT as the first search term. This keyword was followed by AMSPORT FASHION, Deutschlandachter, and Rudern which isn't as important as AMSPORT. The other words they used was Sportbekleidung. Ruderbekleidung is also included but will not be viewed by web engines.